Just do it? Marlene Franco, 2010 MFA in Graphic Design, took the famous athletic company, Nike, into uncharted regions by closely examining their motto. Her assignment, given to her by Roland Young in his Design Outside the Box class, was to pick a brand and extend it into an unexpected territory. The result? Franco decided Nike should enter the condom industry.
“Since Nike is already well known for being a leader in sports, the concept behind its new product line is that sex is a sport and as one it should be practiced responsibly,” says Franco. “Hence, this advertising campaign promotes not only the condoms but also safe sex for everyone.”
The posters designed for the project are ingenious, featuring images of Nike shoes in intimate embraces. So ingenious, in fact, that they won Franco an Outstanding Achievement Award in the Student category of HOW Magazine’s most recent International Design Awards. The project will be featured in HOW’s April 2010 issue.
