Academy of Art University School of Graphic Design MFA student Morgan Sterns is making waves with gorgeously conscientious packaging design for Restored, a purified water that brings awareness to H2O issues around the world. Instructor Christine George challenged Sterns and the rest of her Package Design 3 class to dive deeply into the most essential beverage, rethinking their relationship with water. Morgan’s work surfaced recently on design lookouts Packaging of the World and Lovely Package, acknowledging this outstanding realization of concept … with its the virtuous secondary goal of expanding water conservation awareness.
Sterns comments: “The Restored water identity and packaging concept was strongly influenced by the process of taking highly treated wastewater that would have previously been discharged into the Pacific Ocean and purifying it using a three-step advanced treatment process.
“The logo and identity concept was inspired by patterns found in groundwater filtration systems while the packaging concept inspiration came from mixing clean lines with stainless steel, glass and recycled wood materials.”
Taking eye-catching cues from both the natural and the mechanized, Sterns’ synthesis suggests a possible coexistence with the natural world … beginning with how we see our most valuable natural resource. Sterns hopes her concept could act as an example for changing public views on wastewater, while elevating the objects themselves into pieces of art. With simplicity, elegance and responsibility, Morgan Sterns does H2O —and the future — proud.
Learn more about Morgan Sterns and her work at her website.