AIGA event to ‘Gain’ from Academy of Art support

Gain, the AIGA Design for Social Value Conference, is coming to San Francisco Oct. 9–10. The Academy of Art University is a supporting sponsor, and students and faculty from the School of Graphic Design will be prominently involved in the proceedings.

“Design + Business = Social Value” is the mantra for the two-day conference, which will feature, in the organizers’ words, “the broadening role design plays in institutional strategy, leadership, process and service, product and message, and how the creative attributes of designers provide special advantages to tackling socially relevant projects and enhancing the human experience.”

This advertisement will run in the Gain Conference program guide. Photo by Brennan McGuigan.

Participation by Academy faculty, staff and students includes:

• Prior to the conference, on Sunday, Oct. 7, the School of Graphic Design will host a meeting of AIGA’s Design Educators Community on campus.

• An Academy video crew will be interviewing speakers at the conference. The resulting video will be on both the AIGA and Fast Company websites.

• An Academy-produced interstitial video featuring Graphic Design grad students and their socially motivated design projects will be shown between speakers during the conference. For a preview, watch the video at the end of this post.

• Director of Graduate Graphic Design Phil Hamlett will host a breakfast roundtable for attendees on Oct. 10.

• Also on Oct. 10, Hamlett will provide an overview of the Living Principles to the conference. Following his presentation, Jordan Clare-Rothe, a Graphic Design MFA candidate, will give the audience an overview of his thesis project.

• Volunteers for the Gain Conference have been recruited from among Academy students. See the full list of attendees and volunteers here.

• Global color authority Pantone, also a supporting sponsor of the conference, is highlighting the Color in Action collaboration they recently sponsored with the Graphic Design School.

The video below, to be shown between speakers at the Gain Conference, features Graphic Design grad students and their socially motivated thesis projects, as well as some of last spring’s Color in Action team efforts:

See the full Gain schedule here. Conference identity and graphics by Brian Singer, Altitude.

Posted: Monday, October 8th, 2012
Filed under: Alumni News, Faculty News, Partnerships