Coffee & table tennis: Erik Berger Vaage’s packages draw interest

ping2 2Two outstanding new package designs by Academy of Art University student Erik Berger Vaage have landed him, deservedly, in the sights of PackagingOfTheWorld.com. It’s not often that designers contribute multiple pieces to the website, which attests to the versatility and appeal of the native Norwegian’s work, completed for packaging courses under instructor (and Academy graduate) Kathrin Blatter.

First from the BFA Graphic Design student: His rethinking of top-shelf table tennis supplier Stiga has all the commanding typography and visually electric pop of a recruitment poster. It practically demands you have some serious fun.

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Assignment
Create the packaging for a new line of products for an existing sports manufacturer

Solution
A colorful and fun line of table tennis products directed towards hipsters

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ping3 2Of special note are the cool, reductive table-tennis hieroglyphs providing a symbolic backdrop to the package’s interior. They also cleverly reappear as accents to the copy text.

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Vaage’s second project travels an opposing vector towards a small-scale, handmade aesthetic for Good Morning Coffee Company. A richly stained wood box and handwritten batch numbers on thick, textured paper cards reinforce the exclusivity of the craft coffee’s quality while enabling a memorable tactile experience.

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Assignment
Create the packaging for a new or existing coffee company

Solution
Good Morning Coffee Company: a genuine, traditional American, small-batch roastery

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Vaage limited the palette of his containers and embellishments to earthy, naturalistic tones that reference the plantation origins of the product. The coffee cans almost appear to be repurposed from the farm, with simple lengths of rope attaching each chunky label.

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Take a look at more work by Erik Berger Vaage.

Posted: Monday, April 7th, 2014
Filed under: Student Work
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