Evolutionary, revolutionary, timely—Mark Kuzio’s designs

Topo Clock

From Kentucky to California: Student work by Academy alum Mark Kuzio for a traditional whiskey and a “topographic” clock—have recently been featured on the websites TheDieline.com and Packaging of the World.com. His bottle and label designs for Old Grand Dad whiskey come in both evolutionary and revolutionary forms, and his concept for a Topoclock is inspired by the geography of Yosemite National Park.

Mark Kuzio

Revisiting Old Grand Dad
“There were two parts to this project: an evolutionary and a revolutionary design,” says Kuzio, a 2013 BFA graduate of the Academy of Art University’s School of Graphic Design. “The liquor I chose was Old Grand Dad Bourbon whiskey.

“The purpose of the evolutionary design was to choose an existing liquor whose design might be considered dated, then rejuvenate the brand image and label design while maintaining the front, back and neck label and current bottle design. Equity in the original typeface was maintained with mild refinements. The bust image was replaced with a younger, heartier picture of the founder, to appeal to a younger clientele.

Mark Kuzio

“The purpose of the revolutionary design was to use the same brand and product line but reposition the product by creating a premium/upscale image that included a gift box or vessel. The concept for the revolutionary packaging was based on how whiskey was used as currency during the American Revolution. Fine-line details mimicking the look of printed money adorn the label. The vessel was made from materials inspired by the stills to produce whiskey.”

Mark Kuzio

The work was created for Tom McNulty’s Package Design 4 class.

A map that tells time
Handmade and painstakingly designed, Kuzio’s Topoclock translates a 2D topographic map into an intricate 3D design.

Topo Clock

“The purpose of the project was to design and build a new line of environmentally friendly sustainable clocks for an existing company or organization,” Kuzio reports. “The clocks needed to be both educational and functional. A second objective was to create a unique and engaging packaging solution for the retail market that informs and aligns with the target market.

Topo Clock

Topo Clock

“My solution was Topoclock, a new line of wall/desk clocks for environmentally conscious outdoorsmen and scientifically minded individuals, to inspire them to care about the planet. Created for The National Geographic Society, the clocks are made from natural sustainable materials. The clock pushes off the wall or desk to invoke a feeling of depth, using a 3D topographic representation of some of America’s most popular national parks.”

Topo Clock

This project was developed for Tom McNulty’s Package Design 3 class.

Learn more about Mark Kuzio at his website.

Posted: Friday, September 20th, 2013
Filed under: Alumni Awards
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