Fierce Identity: Un-studio takes on Big Island Coffee

big island logo 79Wild boar may not be the first thing one associates with Hawaii, but wildlife is as much a part of paradise as rainbows and big surf. The identity for Big Island Coffee Roasters, developed by two Academy Graphic Design alumni, fearlessly captures the lesser-known, untamed side of the islands.

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big island pkg close 79 2Comprised of logo, website, packaging, mobile applications, business cards and more, the branding was created by Un-, a studio launched by Kathrin Blatter (BFA, 2006) and Andrew Johnson (BFA, 2007). Their effort has been widely praised, with notice from TheDieline.com, PackagingoftheWorld.com and Paperspecs.com.

Above and below: the website as seen on mobile devices

Above and below: the website as seen on mobile devices

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Here’s a video about the project featuring Sabine Lenz, principal of Paperspecs.com:

The muscular-but-mellow color palette is reminiscent of deep-roasted coffee beans. Soothing pastel blue, suggesting sunny skies and clear waters, provides contrast. Screened-back images of coffee plants appear on the packaging (subtly) and the website, business cards and displays (decoratively).

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A set of illustrative icons appeals to coffee fans and emphasizes the coffee’s gourmet origins.

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Some of the logo ideas explored by Andrew Johnson and Kathrin Blatter

Some of the logo ideas explored by Andrew Johnson and Kathrin Blatter

The overall effect is bold, yet balanced, calling forth the rural side of Hawaii that enlivens the landscape outside tourist attractions. And as it turns out, the animal Blatter and Johnson selected to represent the brand was no random choice: Big Island Coffee’s farm is a “popular hangout” for wild boars.

Andrew Johnson and Kathrin Blatter of Un-studio

Andrew Johnson and Kathrin Blatter of Un-studio

Resources
Un-studio
Paperspecs.com
The Dieline
Packaging of the World

Posted: Thursday, August 14th, 2014
Filed under: Alumni News
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