Hot packaging designs grab attention online

As a parched summer cools down, a quartet of Academy of Art U. talents is heating up with work not to be missed. These School of Graphic Design students display packaging skill and insight that surpass expectations—a fact not lost on top packaging sites online.

Student work by Matthew Tomoni: reimagined package design for Terralite Lightbulbs

Student work by Matthew Tomoni: reimagined package design for Terralite Lightbulbs

MATTHEW TOMONI (BFA)
Project: Terralite Lightbulbs, at PackagingoftheWorld.com
Class: Package Design 1
Instructor: Kathryn Morgan

This design by Tomoni simplifies shopping for the consumer while minimizing the ecological footprint from packaging production. A color-coded carton allows for quick recognition of wattage, making finding replacements a quick affair. All components of the cleanly designed packaging are fully biodegradable and eco-friendly.

Student work by Matthew Tomoni: redesigned packaging for Rishi Tea

Student work by Matthew Tomoni: redesigned packaging for Rishi Tea

Project: Rishi Tea, at PackagingoftheWorld.com
Class: Package Design 2
Instructor: Valerie Taylor-Smith

Tomoni took on redesigning the packaging of venerable purveyor Rishi Tea with a conservationist’s twist: A double label gives each slick cylinder a second life. Simply tear down the perforation and a new label allows the consumer to record new contents. Smart repurposing like this is not only responsible but could become essential as resources dwindle.

Student work by Saerona Shin: re-envisioned packaging for David's Tea

Student work by Saerona Shin: re-envisioned packaging for David’s Tea

SAERONA SHIN (BFA)
Project: David’s Tea, at PackageInspiration.com
Class: Package Design 1
Instructor: Kathrin Blatter

Shin says she set out to give David’s Tea the “feeling of sitting around a table during the winter season,” which she accomplished handily with demure elegance. Each bottle bears a compelling illustration of the key flavor, hand-executed by Saerona. The combination of cork, twine and brown paper lends a sense that these flasks could easily be found in your crafty grandma’s pantry.

Student work by Saerona Shin: package design for John Pawson Sustainable Powder Mixed Paints

Student work by Saerona Shin: package design for John Pawson Sustainable Powder Mixed Paints

Project: John Pawson Sustainable Powder Mixed Paints, at PackagingoftheWorld.com
Class: Package Design 2
Instructor: Tom McNulty

This second project by Shin incorporates the aesthetic of minimalist British interior designer John Pawson. “While John Pawson’s work has focused on ways of approaching the fundamental problems of space, proportion, light and materials, I designed a new paint line that is more high end and lightweight,” says Shin. Certainly engrossed with novel and efficient use of space, the containers “stack” horizontally in a surprising but oddly inspiring way.

Student work by Axl Lindmarker: reimagined packaging for Wilson Golf Balls

Student work by Axl Lindmarker: reimagined packaging for Wilson Golf Balls

AXL LINDMARKER (BFA)
Project: Wilson Golf Balls, at PackagingoftheWorld.com
Class: Package Design 1
Instructor: Kathrin Blatter

Through ingenious use of geometry, Lindmarker transforms this iconic brand into a true “king” of sporting goods. The top of each front panel of the package suggests a stylized W, with each peak forming the spires of a crown. The purposeful but minimal form has a powerful match in the bold monochromatic colors of the collection, creating something iconic and jewel-like in its luminosity.

Student work by Terry Lee: a reimagined package design for Fat Tire Beer

Student work by Terry Lee: a reimagined package design for Fat Tire Beer

TERRY LEE (BFA)
Project: Fat Tire Beer, at PackageInspiration.com
Class: Package Design 3
Instructor: Tom McNulty

Lee’s eye-catching redesign for Fat Tire light amber ale was envisioned as embodying the “journey of the cofounder, Kim Jordan,” as he “traveled around sampling their homebrews to the public.” The craggy front range of the Colorado Rockies establishes provenance for the pioneering New Belgium Brewing Company, while the iconic Fat Tire bicycle shines like a badge of quality over the entire product.

Keep an eye out for more work from packaging stars-to-be as the fall 2015 semester begins, here at 79NM.com.

Resources
Matthew Tomoni
Saerona Shin
Axl Lindmarker
Terry Lee

Posted: Saturday, September 5th, 2015
Filed under: Student Work
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